Employer Brand Refresh

The Challenge: Revitalizing a static corporate image to attract Gen-Z talent while maintaining recognizable brand equity.

The Solution:

• Strategic Evolution: Collaborated with the Employer Brand Manager to overhaul the visual language. I modernized the “boring” corporate style by introducing a dynamic system of bold colors and circular motifs, while preserving core brand DNA.

• Award-Winning Foundation: This visual framework served as the essential basis for the subsequent “Untwist Your Skills” campaign, which earned industry recognition.