DATA PRIVACY CAMPAIGN

The Challenge: Making a “dry” corporate compliance topic engaging for a global legal audience.

The Solution: Art Direction: Curated a “Vintage vs. Modern” visual system, using archival photography as metaphors for digital data.

• Disruptive Branding: Broke traditional corporate codes with a witty, high-contrast identity that increased internal engagement.

• Multi-Channel Rollout: Designed a cohesive system for digital training modules, social assets, and print.